The environment changes the perceived value

 Your value changes with the environment.

So does your price.

Think about a bottle of water:

Same product.

Same liquid inside.

But the environment changes the perceived value.

That’s because people don’t just pay for what you sell - they pay for where they find you.

If you’re not happy with what you’re making,

stop blaming the market.

Start looking at:

↳ Where you’re playing.

↳ Who you’re selling to.

↳ How you’re positioning yourself.

I learnt this the hard way.

When I launched my communications and PR training company in the UK, I underpriced myself thinking I’d be booked solid.

Instead, I was ignored by the very corporates and government clients I wanted to work with.

When I raised my rates to match the market’s top tier, I was booked months in advance.

Same service.

Same expertise.

Different perceived value.

Here’s the takeaway:

1/ Everyone has an audience.

2/ Make sure you’re in the right environment - and priced for it.

3/ Cheap can cost you far more than you think.

⤵️ Ever left one room and instantly been worth more in another?

♻️ Repost this to challenge the “charge less, win more” myth.

source : Jen Blandos