If your marketing team is being forced to justify every single action by ROI or ROAS, you're strangling your own growth.
The biggest driver of sales: brand trust, word-of-mouth, cultural relevance - these don't show up on your Google dashboard.
95% of your future customers are not in-market today. If you're only measuring short-term returns, you're ignoring the other 95%.
Companies that balance brand + performance grow x2 faster and x2 more profitability.
Yet many leadership teams still treat marketing like a vending machine: put a dollar in, expect two out tomorrow. This type of mindset kills brands.
ROAS tells you if you made money this week.
Brand tells you if you'll be around in five years.
Brand equity is key as well, not just performance.
Credit: Iman Syami
No comments:
Post a Comment