Today's KNOWLEDGE Share : "88% plant based carton"

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Today's KNOWLEDGE Share

How to greenwash like a pro:

Lesson # 1

"The 88% plant based, super responsible, renewable packaging for... Water."


I counted 6 misleading claims:


1) "88% plant based carton"

↳ This bottle is actually a mix of plastic, aluminum, and carton

↳ Why don't they say that instead? 🤔


2) The ♻️ visual

↳ this is a legal requirement, but implies recyclability

↳ the reality? TetraPak's recycling rate is 25%


3) "This carton is made from 88% renewable raw materials"

↳ it's wood, ok? FSC certified

↳ do we need to cut down trees to drink water?


5) "This paper is made from trees"

↳ this implies that the whole packaging is just paper

↳ again, no mention of aluminum or plastic


6) "We use sugarcane for our caps to cut down CO2"

↳ that's sweet, but it actually prevents recycling

↳ that sugarcane cap will get landfilled or burned


It took me a while to unpack, and I do this for a living.


So what will a non-expert think, reading this?


This needs to stop.


We need that EU greenwashing law now.


Sorry, but not sorry TetraPak.


Build beyond the buzz. Unlock the real circular solutions.


source : Vojtech Vosecky


#circulareconomy #recycling

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