Every sales team wants more leads through Marketing

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Every sales team wants more leads.

But not everyone has a system.


They treat pipeline like it's supposed to magically appear.


Send some emails. Post on LinkedIn occasionally.


Hope marketing figures it out.



The teams that are actually hitting quota have a repeatable process:


→ They know exactly who they're targeting

(not "mid-market SaaS" - actual companies with specific triggers)


→ They have daily non-negotiables

(50 personalized touches, 10 discovery calls booked per week minimum)


→ They track what converts

(not activities - actual reply rates, meeting show rates, opportunity creation)


The difference shows up fast.


Ask a rep how they're generating pipeline.


If they have a real system, they'll walk you through it in 30 seconds.


List building. Outreach cadence. What's working. How they're improving it.


If they don't, you'll hear "working my accounts" and "staying busy."


Pipeline isn't about hoping harder.


It's about having a process that compounds every single week.


What's one thing in your lead gen system that's actually working right now?

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source: Haris Halkic

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