Resistance isn’t the enemy of change.
Poor planning is.
Change doesn’t fail because people are difficult.
It fails because leaders rush in without structure.
That’s why the ADKAR model works - it gives you
a step-by-step way to make change stick.
Step 1: Awareness
Start by making the case for change.
– Share the “why” with clarity
– Use data and relatable stories
– Highlight what’s at risk if nothing changes
Step 2: Desire
Create personal buy-in.
– Speak directly to individual concerns
– Tie the change to personal wins
– Invite feedback, don’t just announce
Step 3: Knowledge
Make learning simple and accessible.
– Train based on roles, not just theory
– Break content into smaller lessons
– Encourage peer learning
Step 4: Ability
Create space for hands-on experience.
– Pilot with smaller teams
– Offer coaching and feedback
– Let teams experiment and iterate
Step 5: Reinforcement
Make sure the change sticks.
– Track adoption with real metrics
– Celebrate visible progress
– Keep communication going
Change isn’t about pushing harder.
It’s about planning smarter.
Now the question is:
Where are you seeing resistance today?
📌 If you want a high-res PDF of this sheet:
source : Daniel Lock
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