PolyOne Offers Metal-replacing Thermoplastic-based Material for Cosmetic Closures
Metal-replacing Gravi-Tech™ density modified materials from PolyOne give packaging designers and brand owners a means to convey quality and sophistication. Luxury cosmetics closures made using Gravi-Tech formulations give customers the texture and weight of metal, while also providing more design freedom than metals. Design Freedom for Cosmetic Packaging Designers Cosmetics brand owners are increasingly seeking new ways to engage consumers by appealing to their senses through luxury packaging. Consumers are exposed to an ever-increasing number of choices, In order to stand out, brand owners want to interact with buyers earlier in their consideration process, and packaging design can help to foster that connection. Darcy Meyers, global marketing director of packaging at PolyOne, said: “A product’s package has the ability to connect with customers in a way that can communicate a brand’s value and quality. Sensory branding is so powerful that it evokes an anticipation of experience, esse