PolyOne Offers Metal-replacing Thermoplastic-based Material for Cosmetic Closures
Metal-replacing Gravi-Tech™ density modified materials from PolyOne give packaging designers and brand owners a means to convey quality and sophistication. Luxury cosmetics closures made using Gravi-Tech formulations give customers the texture and weight of metal, while also providing more design freedom than metals.
Design Freedom for Cosmetic Packaging Designers
Cosmetics brand owners are increasingly seeking new ways to engage consumers by appealing to their senses through luxury packaging.
Consumers are exposed to an ever-increasing number of choices, In order to stand out, brand owners want to interact with buyers earlier in their consideration process, and packaging design can help to foster that connection.
Darcy Meyers, global marketing director of packaging at PolyOne, said:
“A product’s package has the ability to connect with customers in a way that can communicate a brand’s value and quality. Sensory branding is so powerful that it evokes an anticipation of experience, essentially creating an expectation of performance for the consumer. We’re helping brands to design this experience into their cosmetics packaging with distinctive materials and finishes.”
PolyOne’s packaging solutions, including color and material options, work to engage consumers by creating an indulgent brand experience.
Gravi-Tech™
Gravi-Tech™ polymer-metal composites are unique, high-density materials developed as thermoplastic-based alternatives to lead and other traditional metals. These materials have been formulated using select metallic fillers and engineering thermoplastic resins to have densities similar to traditional metals, while also providing the design flexibility and processing ease of conventional thermoplastics.
Source: PolyOne Corporation
Design Freedom for Cosmetic Packaging Designers
Cosmetics brand owners are increasingly seeking new ways to engage consumers by appealing to their senses through luxury packaging.
Consumers are exposed to an ever-increasing number of choices, In order to stand out, brand owners want to interact with buyers earlier in their consideration process, and packaging design can help to foster that connection.
Darcy Meyers, global marketing director of packaging at PolyOne, said:
“A product’s package has the ability to connect with customers in a way that can communicate a brand’s value and quality. Sensory branding is so powerful that it evokes an anticipation of experience, essentially creating an expectation of performance for the consumer. We’re helping brands to design this experience into their cosmetics packaging with distinctive materials and finishes.”
PolyOne’s packaging solutions, including color and material options, work to engage consumers by creating an indulgent brand experience.
Gravi-Tech™
Gravi-Tech™ polymer-metal composites are unique, high-density materials developed as thermoplastic-based alternatives to lead and other traditional metals. These materials have been formulated using select metallic fillers and engineering thermoplastic resins to have densities similar to traditional metals, while also providing the design flexibility and processing ease of conventional thermoplastics.
Source: PolyOne Corporation
Comments
Post a Comment