One tiny change = sales us by 30%

One tiny change = sales us by 30%

No new offer. No flashy copy. Just… eye contact.

Sounds too simple, right?

But when two versions of an ad were tested - one with the model looking at the camera, and one with her looking away - the results were clear.

One small shift. Big difference in conversions.

So what’s the psychology behind it?

Here’s what top-performing marketers already know:

—> For aspirational products (fashion, beauty, lifestyle), models should look away.

This helps viewers imagine themselves in the scene. It sells the feeling.

—> For functional products (tools, services, anything utility-driven), eye contact works better.

It builds trust. It feels personal. It says, “This is for you.”

The real flex?

Not tweaking headlines or chasing trends, but knowing exactly which signal your audience needs to see.

Because people don’t buy just based on logic.

They buy based on what the image makes them feel before they ever read a word.

source : Nagessh Pannaswami