Gucci Launches Eco-friendly, Sustainable Soles Made of Biodegradable Plastics

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Gucci is pleased to announce the launch of Sustainable Soles, a special edition of eco-friendly women's and men's shoes designed by Creative Director Frida Giannini and part of the Prefall 2012 Collection. This new project conveys the House's mission to interpret in a responsible way the modern consumer's desire for sustainable fashion products, all the while maintaining the balance between the timeless values of style and utmost quality with an ever-growing green vision.

The Sustainable Soles include the Marola Green ballerinas for her and the California Green sneakers for him, both realized in bio-plastic — a biodegradable material in compost used as an alternative to petrochemical plastic.

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