Continuous Marketing leads you taste more profits

If your marketing team is being forced to justify every single action by ROI or ROAS, you're strangling your own growth.

The biggest driver of sales: brand trust, word-of-mouth, cultural relevance - these don't show up on your Google dashboard.

95% of your future customers are not in-market today. If you're only measuring short-term returns, you're ignoring the other 95%.

Companies that balance brand + performance grow x2 faster and x2 more profitability.

Yet many leadership teams still treat marketing like a vending machine: put a dollar in, expect two out tomorrow. This type of mindset kills brands.

ROAS tells you if you made money this week.

Brand tells you if you'll be around in five years.

Brand equity is key as well, not just performance.

Credit: Iman Syami

What is OEE (Overall Equipment Effectiveness)?

 📊 What is OEE (Overall Equipment Effectiveness)?

OEE is a key Lean & TPM metric used to measure how effectively a machine or process is utilized compared to its full potential.

OEE = Availability × Performance × Quality

🕒 Availability

Measures losses due to downtime

Breakdowns

Changeovers

Unplanned stops

Formula:

Run Time ÷ Planned Production Time

🔧 Focus: Reduce downtime and improve maintenance discipline

⚡ Performance

Measures speed losses

Slow cycles

Minor stoppages

Running below ideal speed

Formula:

(Ideal Cycle Time × Total Count) ÷ Run Time

🚀 Focus: Run the process at designed speed

✅ Quality

Measures defect losses

Scrap

Rework

Formula:

Good Count ÷ Total Count

🎯 Focus: Right-first-time production

📌 Example OEE Calculation

Availability = 87.5%

Performance = 83.3%

Quality = 95%

👉 True OEE = 87.5 × 83.3 × 95 = 69.2%

🔑 Key Takeaway

OEE is NOT just one metric.

Weakness in any one leg reduces overall effectiveness.

🧠 Improve Availability, Performance, and Quality together for sustainable productivity.

source : Six Sigma Manufacturing

Understanding FMEA (Failure Mode & Effects Analysis)

🔍 Understanding FMEA (Failure Mode & Effects Analysis)

Think first. Prevent later.

FMEA is a proactive risk-assessment tool used to identify potential failures, understand their effects, and prevent issues before they reach the customer.

❓ What is FMEA?

Failure Mode & Effects Analysis (FMEA) is a structured methodology to:
Identify what can go wrong
Evaluate the impact of failure
Reduce risk through preventive actions

🧩 Key Elements of FMEA

1️⃣ Failure Mode – What can go wrong?
2️⃣ Effect – What happens if it fails?
3️⃣ Cause – Why will it fail?
4️⃣ Severity (S) – How serious is the effect?
5️⃣ Occurrence (O) – How often can it happen?
6️⃣ Detection (D) – Can it be detected before failure?

📊 RPN – Risk Priority Number
RPN = Severity (S) × Occurrence (O) × Detection (D)

🔺 Higher RPN = Higher Risk

🎯 Focus improvement actions on high-RPN items


🔁 FMEA Implementation Steps

✅ Identify potential failures
✅ Analyze effects and causes
✅ Rate S, O, D
✅ Calculate RPN
✅ Implement corrective & preventive actions
✅ Recalculate RPN to confirm risk reduction

🛠️ Example
Failure Mode: Bolt not tightened
Effect: Product failure
Action: Torque wrench + Poka-Yoke 🔒

📌 FMEA is not just a document—it’s a mindset for risk-based thinking and continuous improvement.


source :Six Sigma Manufacturing

hashtag

Mistakes teaches many things

 I spent years striving for "perfection."

Honestly, that was my biggest mistake.

I was a classic serial overplanner.

Google Docs, Notion pages, Trello boards... you name it.

Eventually, I came to the realisation we all come to:

If you're not making mistakes, you're not moving forward.

Truthfully, big change always comes with fear attached.

I think this is the biggest problem with schools in 2025.

We're taught theory, and sometimes, practice.

But mistakes aren't actively encouraged. They should be.

Take it from me:

❌ I failed on LinkedIn for years...

✅ Until 2024, I now have 82,442+ followers.

❌ I changed direction multiple times post-graduation...

✅ I'm now a leading figure at a high-growth startup.

❌ I used to be, quite frankly, a terrible leader.

✅ Now I feel more competent at leading and delegating.

I wouldn't be where I am without the errors I made!

If you have self-limiting beliefs or fear of failure...

You will not achieve the success you're after.

At the end of each week, try this exercise:

1. Reflect on your week overall.

2. Write down 3 mistakes you made.

3. Create an action plan to fix the error.

Make mistakes and learn ma people 💪

What's a recent mistake you've made?

Let me know in the comments!

♻️ Repost to help others learn by doing.

source : Thomas Pearce