𝐒𝐮𝐧𝐝𝐚𝐲'𝐬 𝐓𝐇𝐎𝐔𝐆𝐇𝐓𝐅𝐔𝐋 : 𝐏𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭. 𝐒𝐨 𝐝𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐜𝐞. 𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐚 𝐛𝐨𝐭𝐭𝐥𝐞 𝐨𝐟 𝐰𝐚𝐭𝐞𝐫
𝐒𝐮𝐧𝐝𝐚𝐲'𝐬 𝐓𝐇𝐎𝐔𝐆𝐇𝐓𝐅𝐔𝐋 𝐏𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭. 𝐒𝐨 𝐝𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐜𝐞. 𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐚 𝐛𝐨𝐭𝐭𝐥𝐞 𝐨𝐟 𝐰𝐚𝐭𝐞𝐫: Same product. Same liquid inside. But the environment changes the perceived value. That’s because people don’t just pay for what you sell - they pay for where they find you. If you’re not happy with what you’re making, stop blaming the market. Start looking at: ↳ Where you’re playing. ↳ Who you’re selling to. ↳ How you’re positioning yourself. I learnt this the hard way. When I launched my communications and PR training company in the UK, I underpriced myself thinking I’d be booked solid. Instead, I was ignored by the very corporates and government clients I wanted to work with. When I raised my rates to match the market’s top tier, I was booked months in advance. Same service. Same expertise. Different perceived value. Here’s the takeaway: 1/ Everyone has an audience. 2/ M...