๐“๐จ๐๐š๐ฒ'๐ฌ ๐Š๐๐Ž๐–๐‹๐„๐ƒ๐†๐„ ๐’๐ก๐š๐ซ๐ž : ๐’๐จ ๐ฆ๐š๐ง๐ฒ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ ๐œ๐จ๐ง๐Ÿ๐ฎ๐ฌ๐ž ๐š ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฉ๐ฅ๐š๐ง ๐Ÿ๐จ๐ซ ๐š ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ.

๐“๐จ๐๐š๐ฒ'๐ฌ ๐Š๐๐Ž๐–๐‹๐„๐ƒ๐†๐„ ๐’๐ก๐š๐ซ๐ž

๐’๐จ ๐ฆ๐š๐ง๐ฒ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ ๐œ๐จ๐ง๐Ÿ๐ฎ๐ฌ๐ž ๐š ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฉ๐ฅ๐š๐ง ๐Ÿ๐จ๐ซ ๐š ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ.

That mix-up wastes real marketing budget.


Strategy sets the direction.

The plan sets the execution.

Here are 11 examples: 


1. Content marketing

↳ Strategy: establish authority around audience problems.

↳ Plan: publish blogs, case studies, and whitepapers.


2. Paid advertising

↳ Strategy: capture high-intent audiences and drive conversions.

↳ Plan: launch targeted campaigns and optimise weekly.


3. Events

↳ Strategy: strengthen relationships and generate new leads.

↳ Plan: host quarterly events around relevant topics.


4. SEO

↳ Strategy: increase organic visibility and quality traffic.

↳ Plan: research keywords and optimise website content.


5. Public relations

↳ Strategy: build a stronger public reputation.

↳ Plan: pitch relevant stories to selected media.


6. Email marketing

↳ Strategy: build long-term customer relationships.

↳ Plan: send personalised emails based on behaviour.


7. Affiliate marketing

↳ Strategy: expand sales through external distribution partners.

↳ Plan: recruit affiliates and provide marketing assets.


8. Marketing measurement

↳ Strategy: focus marketing around meaningful business objectives.

↳ Plan: track performance and adjust campaigns accordingly.


9. Influencer marketing

↳ Strategy: expand reach through trusted industry voices.

↳ Plan: partner with relevant influencers and track results.


10. Direct marketing

↳ Strategy: create personalised customer communication.

↳ Plan: send targeted mail with personalised offers.


11. Social media

↳ Strategy: build brand awareness and community.

↳ Plan: publish consistent content across selected platforms.


The biggest mistake is starting with the plan.

Teams jump straight to: post daily, run some ads, send more emails.

Those are activities. Not a strategy.


Before deciding what you'll do, decide why.


Ask yourself:

↳ What are we trying to achieve?

↳ Who are we trying to reach?

↳ What position should we own?

↳ Which channels support that direction?

↳ What should we deliberately avoid?


Then build the plan.


Great marketing comes down to deliberate choices.


Where does your team usually start: plan or strategy?


♻ Repost this if it helped.

source : Alec Rickard

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