𝐂𝐑𝐔𝐒𝐇! 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐬𝐜𝐞𝐧𝐭𝐞𝐝 𝐟𝐥𝐨𝐨𝐫 𝐦𝐚𝐭𝐬 𝐛𝐮𝐢𝐥𝐭 𝐭𝐨 𝐛𝐞 𝐜𝐫𝐮𝐬𝐡𝐞𝐝 𝐚𝐧𝐝 𝐬𝐧𝐢𝐟𝐟𝐞𝐝!

New bio-based, crush-and-sniff floor mat brand debuts July 14 with six bold shapes and scents priced at $19.99


CRUSH!, a new consumer lifestyle brand, officially launches today with a floor mat you crush to release fragrance. They will be available on July 14 at $19.99 each, in six bold shapes and signature scents. CRUSH! is designed for those who want something that’s fun, smells great, and is worth posting about.


Unlike traditional air fresheners, CRUSH! mats are 17” x 22” in size and live on the floor of your car (passenger side only!), dorm room, bathroom, or gym bag and release scent on contact every time they’re stepped on or crushed. The six launch designs span fruits (cherry, strawberry, and watermelon) and objects (lucky cat, rubber duck, and luchador mask) each with its own personality and a matching signature scent (among which are fun scents like orange creamsicle, strawberry cheesecake, and pink watermelon lemonade, to name a few). Every mat is made from 100% bio-based, fully biodegradable material.


source : Globe Newswire

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