๐๐จ๐๐๐ฒ'๐ฌ ๐๐๐๐๐๐๐๐๐ ๐๐ก๐๐ซ๐ : ๐๐ก๐จ๐ฉ๐ฉ๐๐ซ๐ฌ ๐๐ซ๐ ๐ฌ๐ฅ๐จ๐ฐ๐ฅ๐ฒ ๐ญ๐ฎ๐ซ๐ง๐ข๐ง๐ ๐๐ฐ๐๐ฒ ๐๐ซ๐จ๐ฆ ๐ฉ๐ฅ๐๐ฌ๐ญ๐ข๐ ๐ฉ๐๐๐ค๐๐ ๐ข๐ง๐ .
๐๐จ๐๐๐ฒ'๐ฌ ๐๐๐๐๐๐๐๐๐ ๐๐ก๐๐ซ๐ ๐๐ก๐จ๐ฉ๐ฉ๐๐ซ๐ฌ ๐๐ซ๐ ๐ฌ๐ฅ๐จ๐ฐ๐ฅ๐ฒ ๐ญ๐ฎ๐ซ๐ง๐ข๐ง๐ ๐๐ฐ๐๐ฒ ๐๐ซ๐จ๐ฆ ๐ฉ๐ฅ๐๐ฌ๐ญ๐ข๐ ๐ฉ๐๐๐ค๐๐ ๐ข๐ง๐ . The research, conducted by sustainability consulting firm Aura, found 37% of consumers surveyed across the two countries had decided against buying something because it was unsustainably packaged. The figure rose to 42% for European consumers. "Packaging is the new pressure point for North American brands and retailers," said Gillian Garside-Wight, director of consulting at Aura. "It's become a visible test of their environmental credibility, and if they're willing to accept the costs of positive change. "Consumers are clearly making decisions based on whether businesses are serious about sustainability," she added. In particular, the survey found that 80% of all respondents said brands and retailers were using too much packaging, though only 57% of the North American respondents saw a direct link betwe...