Biggest Plastics Recycling Initiative for London 2012 Olympic Games

As part of its commitment to help London 2012 stage a sustainable Olympic Games, The Coca-Cola Company is placing 260 new recycling bins in locations around the city centre. These bins will encourage people to recycle the 11,000 tons of waste produced in the capital every day - before, during and after the Games. Working in partnership with WRAP, Coca-Cola has already established 44 Recycle Zones across the country, and has plans to almost double this number by the time the Games commence.


The process that follows the collection of waste includes the following steps: 
1. The bottle gets picked up, squashed as small as possible and taken to a reprocessing plant
2. There, the bottle is spun in a special machine to shake off dirt and a magnet removes any metal
3. All the bottles are sorted by color and type
4. The sorted bottles are ground into flakes, and the flakes are then sieved through to get rid of any discolored or contaminated bits
5. These tiny pieces of plastic can then be made into a new bottle, ready for use.

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